In a world where devices are getting more portable as well as more numerous and have better access to a universal web, the concept of ‘responsive design’ is becoming more attractive every day. Being able to effectively use the same web on a device the size of a credit card, the same as you would on a desktop computer is, I believe, one of the greatest leaps in the internet’s relatively short history. Yet, as much of a logically sound idea responsive design may be, on first hearing of it, it is still stuck with the stigma of being a gimmick. It is abuzz word that is thrown around to attract customers or to show off skills of would-be designers or developers. It is a part of the HTML5 hype that is circling around the opinion-o-sphere that is web-media. However, it really goes, or should go, far, far beyond that. A mobile-friendly web is a must-have in the near future. Mobiles are becoming the primary way we access the net and we simply cannot avoid this trend. Responsive design is not a gimmick or anything like it, it’s a completely necessary, if over-hyped, method of designing the web.